![]() ![]() Talking about the spike in sponsor interest, Gandhi said: "We are very confident and happy to see people coming forward and supporting this event from across different sectors. The fest is co-presented by Disney Star and Aaj Tak. The festival has gained more than 45 sponsors which include top media houses. In addition, the number of creative companies participating in the awards has grown from 142 to 181. Media companies have increased their involvement to 63 this year, up from 54 last year. This year ABBY Awards 2023 has got 3,301 entries, up from 3,021 last year. We have more clients who are going to be present there." It is a significant step up from what it had been. We have received participation from more agencies this year. While Joshi chimed in speaking about participation, "We have a good number of registrations this year compared to last year., but we have much better conversions this time. Sharing their excitement, Gandhi said: "We are all geared working hard making each and every moment of Goa Fest memorable." They shared with us their vision for and expectations from this year's ad fest. The industry will shine the spotlight on this disruptive tool and how it will impact media on a greater scale.Īs the excitement builds up for the upcoming fest, we got talking to core committee of Goafest 2023 comprised of Prasanth Kumar, president, Advertising Agencies Association of India (AAAI) and CEO, South Asia, GroupM Jaideep Gandhi, Chairman, Goafest 2023 Organising Committee and Mohit Joshi, CEO, Havas Media Group India and Goafest 2023 Co-chair. With artificial intelligence dominating conversations this year, the theme for the fest in 2023 is Generative AI. The three-day annual event - set to take place between May 24 and - is gearing up to celebrate the best in advertising, media and marketing. Goafest can be best described as a celebration of creativity with a dash of entertainment. The girl in the ad is not only ‘more than her chores’ but also a change maker who calls for equal partnership. ![]() ![]() The boy’s initial shock and eventual change of perspective drives home the campaign message of ‘Nazariya Badlo, Dekho Bartano Se Aage’. The girl immediately offers to ‘help’ him with dishes, gently nudging him to be independent in household chores as well, as she could get late from work. The TVC is a story of a prospective matrimonial arrangement, where the ‘independent guy’ under the implicit assumption that it is the wife’s job to cook and clean, tries to impress the girl by offering to ‘help’ her with cooking. VIM’s latest ad campaign - ‘Nazariya Badlo, Dekho Bartano Se Aage’ is a nudge to society to see women beyond archaic roles. But societal limitations of defining them only through chores obstruct them. They have big dreams and take pride in expressing themselves – as homemakers, as mothers, as artists or as CEOs! Caregiving and household chores are only a part of, and not their only responsibilities. Indian women are successfully thriving in numerous fields. ![]()
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